3/03/2005

Booze News.


CHICAGO -- Starbucks is expanding its brand name into alcoholic drinks. The company and Jim Beam are bringing out Starbucks Coffee Liqueur. The coffee-flavored liqueur will be sold in bars, restaurants and liquor stores, but not in coffeehouses. Alcohol content is 20 percent by volume, or 40 proof. A 750-milliliter bottle will sell for around $23.

It's not the first time Seattle-based Starbucks has joined with another manufacturer to diversify. PepsiCo bottles and distributes Starbucks Frappuccino drinks, and Dreyer's sells Starbucks ice cream. (kptv.com)