His young face has been staring back at us since 1980 when U2 photographed him for the cover of their debut album Boy and then again for 1983's War.
But now the 36-year-old Peter Rowen has been finding fame in his own right as an award-winning commercial photographer, specializing in sports, editorials, advertising, and weddings.
Peter shot U2 at their Slane Castle concert in 2001 and beginning in August will turn the cameras on the band once again during their three-month European tour.
With U2's 2010 North American tour dates rescheduled for 2011 following Bono's recovery from back surgery, the band are set to open their U2 360° Tour in Turin, Italy on Aug. 6 which will conclude in Rome in October.
From Independent.ie: Rowen's involvement with U2 goes back to the band's birth in Dublin during the late 1970s, when his elder brother, now a bestselling artist, was a member of punk band The Virgin Prunes and friend of Bono.
"Bono was a neighbour of ours growing up. I don't know why U2 picked me exactly to be on a U2 sleeve? I guess maybe I was a cute-looking kid," he said.
"You have to remember that U2 were a very small band back then. I was six at the time and hanging around with other kids. We wouldn't have been into rock music so U2 meant nothing to me or my friends," he said.
But would he ever be on another U2 sleeve? "Only this week I got an email from the world's biggest U2 tribute band asking would I pose for their album cover? I had to tell them I was busy taking my own photographs," he said.
According to Peter he began as an assistant commercial photographer in 1992 and set up his own business three years later.
Follow Peter on his Blog, Twitter, Facebook and at peterrowen.com.
Photo: Peter Rowen via Independent.ie