7/08/2005

Rule One: Don't Interrupt Dave Gilmour's Guitar Solo On "Comfortably Numb."


Did you hear about the station that is going to rebroadcast Live 8 tomorrow?

MTV Tries To Make Up For Bad Live 8 Coverage


It may be too little, too late but MTV is trying to make up for its flawed performance on the Live 8 concerts.

Acknowledging it blew last weekend's coverage, MTV and sister channel VH1 will air 10 straight hours of musical performances pulled from the Live 8 shows on Saturday starting at 10 a.m. ET/PT. VH1 will carry the special from 10 a.m. to 3 p.m. MTV will pick it up from 3 to 8 p.m.

And here's the most interesting news: the special reprise of the Live 8 shows will run without commercials.

It's the television equivalent of a mulligan in golf.

The MTV coverage of Live 8 was sharply criticized by viewers and TV writers for cutting off many performances for commercial breaks or for the inane comments of MTV/VH1 personalities. (The failure to give sufficient airtime to Pink Floyd's reunion performance was the biggest single complaint.)

Compared to AOL's online videocast, it was really lame, which MTV executives all but admitted. In a statement Thursday, MTV Networks Music Group President Van Toffler said: "At MTV and VH1, we're in a constant and candid dialogue with our audience. In the wake of our coverage last Saturday, our viewers have resoundingly told us online they want to see full performances from their favorite artists."

Friday, July 08, 2005
Charlie McCollum

MTV Will Rebroadcast Live 8


Material courtesy: blogs.mercurynews.com