Pi Beta Rho.

CORVALLIS, OREGON -- Now playing in Corvallis, Pi Beta Rho fraternity, brought to you by Pabst Blue Ribbon. 

In what marketers believe is the first instance of a beer brand sponsoring a student group, the beer maker has adopted the unaffiliated Oregon State University fraternity. 

Bad news for Pi Beta Rho: that doesn't translate to an unlimited, free supply of Pabst Blue Ribbon for the fraternity brothers. 

Larry Roper, OSU's vice provost for student affairs says, "Our responsibility is not to mold (students) into a single lifestyle; it's to equip them with THE TOOLS TO LIVE A LIFE OF INTEGRITY." (kptv.com) 

Photo: one-mans-junk.com